Latran Technologies was recently introduced as the new name for Polaroid Graphics Imaging, one of the industry’s leaders in advanced digital halftone proofing systems.

The name change underscores Latran Technologies’ status as an independent company and erases the last link to the Polaroid name. Anthony P. Crupi, chairman and CEO of Latran Technologies states, "The adoption of Latran Technologies as our new name gives us a fresh image platform that enables us to reaffirm our vision as a strong, independent and innovative business enterprise focused entirely on quality digital imaging technologies. Now as Latran Technologies, we are continuing to implement our aggressive corporate strategy centered on meeting the needs of the graphic arts industry with our growing line of superior, high-productivity proofing systems."

Crupi continues, "Industry segments that we serve include commercial printing, tradeships, packaging, card manufacturing, and security printing. Additionally, Latran Technologies is exploring new applications for our award-winning, patented LAT technologies for expansion into areas within and beyond the Graphic Arts industry."

The new corporate name "Latran" and the corporate logo are derived from the words "Laser Ablation Transfer," the advanced patented technology employed in the company’s digital halftone proofing systems to transfer pigmented printing inks by directly imaging or transferring to actual printing stocks.